New Book Launch
A practical, data-driven guide for the self-insured industry: employers, benefits directors, CFOs, TPAs, payers, brokers, consultants and all parties ready to take control of rising health plan costs.
America spends more on healthcare than any other nation and gets less in return. U.S. healthcare waste totals an estimated $1.6 trillion annually — a figure that exceeds the GDP of more than 180 countries.
The waste does not accumulate by accident. It is built into contracts, protected by opacity, and perpetuated by vendors with no financial incentive to fix it. Employers who self-insure their health plans sit at the center of this problem. They also hold the most direct authority to solve it.
Model Optimal Care is a practical, data-driven guide written by Jude Odu, a 25-year healthcare technology veteran who has worked across every major sector of the U.S. health system. Odu introduces a new framework positioned as the next step beyond Value-Based Care, resting on five core principles: Transparency, Accountability, Integration, Engagement, and Technology Enablement.
The strategies in this book deliver results. Employers who apply them consistently achieve 20 to 30% reduction in annual healthcare spend.
Educate employees, redirect non-emergent ER visits, and design benefits that steer members toward high-value providers.
Identify overpayments, duplicate claims, and billing errors in near real-time using modern AI tools.
Shift spending toward fiduciary PBMs, optimize formularies, and detect inefficiencies costing your plan millions.
Turn your ERISA and CAA obligations into a cost-containment advantage with data-driven vendor accountability.
This book is written for anyone with fiduciary responsibility for an employer-sponsored health plan — or anyone who advises them:
Release Announcement
Model Optimal Care was released in May 2026.
The book is available on Amazon and wherever books are sold.
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What industry leaders are saying about Model Optimal Care.
This is a rare healthcare book that respects the reader’s intelligence and time. No vendor pitches. No inflated ROI claims. Just field-tested strategies backed by data and common sense. If you’re a plan sponsor and you are not reading this book, you are leaving money on the table.
Model Optimal Care is the resource our industry needs right now. For professionals new to self-funding, it provides a clear, data-driven foundation. For those of us who have spent decades in this space, it delivers current methods, innovations, and practical arguments that sharpen how we serve the self-funded community.
Transparency alone does not reduce healthcare costs. Employers need the discipline to act on what the data reveals. Model Optimal Care delivers that discipline, with practical strategies that turn information into fiduciary action.
Jude Odu is the founder of Health Cost IQ, a healthcare analytics company, and author of the new book Model Optimal Care: End U.S. Healthcare Waste, One Health Plan at a Time.
A healthcare technology veteran with more than 25 years of experience, he has worked across every major sector of the U.S. healthcare system, from commercial payers to acute-care hospitals to enterprise software.
He holds a B.S. in Health Care Administration from Ursuline College, an M.S. in Health Science from The George Washington University, and has completed doctoral coursework at Cleveland State University.
Get the latest on healthcare cost containment, the MOC framework, and upcoming Academy courses.
Get the latest on healthcare cost containment, the MOC framework, and upcoming Academy courses.
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